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Business BasicsThis famous quote by Vince Lombardi, legendary coach of the Green Bay Packers, has always been a favorite of mine. There are many football and sports analogies that apply to business, but how does this one apply? Lombardi was a fanatic on basics and conditioning. The line he used when he introduced himself to the team for the first time, “Gentlemen, this is a football,” is a classic. Obviously he was going to take them back to the basics, and we all know how successful it was.

In our fast-changing business environment, we often leave the basics to chance and assume they will take care of themselves. Not true. The fundamentals are something that must be constantly practiced and inspected.

It may sound simple and it is certainly not necessary to belabor the point, but going back to the basics just makes good business sense. “Ladies and gentlemen, this is a (insert your business category) firm.”