More than two years of research from FranchiseInsights.com indicates that American entrepreneurs are bullish on their opportunities. That optimism prevailed even in the face of inflation, rising interest rates, stock market volatility, supply chain problems, Russia’s invasion of Ukraine and the ongoing pandemic.
In a climate of uncertainty, you would think Americans would be more risk-averse, but it turns out that the opposite is true. Americans are going big and moving into entrepreneurship and away from the 9-5 grind. We have seen a mass exodus from corporate America with the Great Resignation.
Since the pandemic started, people have been leaving their jobs in droves to find greater flexibility and control over their own destinies. Americans are no longer settling for mediocrity in fear of losing security. According to the Washington Post, 4.3 million people quit their jobs in January 2022.
As it turns out, business ownership has become a great alternative to working in corporate America.