Franchising is a popular business model that has been around for many years.

The basic idea is that a franchisor licenses their business model and brand to a franchisee, who then operates their own business under the franchisor’s guidelines.

This can be a win-win situation for both parties, as the franchisor gains a new revenue stream and the franchisee gains a proven business model and established brand.

READY FOR FRANCHISE SUCCESS? Grab Your FREE Entrepreneur’s Guide!

What is the Role of Franchise Agreements?

Before entering into a franchise agreement, it is important to understand the role that franchise agreements play in the franchising relationship.

A franchise agreement is a legal contract between the franchisor and franchisee that outlines the terms and conditions of their relationship.

5 Key Factors You Need to Know About Franchise Agreements

1. Franchise agreements are typically lengthy and detailed documents that cover a wide range of topics.

Items that might be included in the franchise agreement include the following:

  • The franchisor’s obligations to the franchisee
  • The franchisee’s obligations to the franchisor
  • The terms of the franchisee’s use of the franchisor’s intellectual property
  • The terms of any ongoing support and training that the franchisor will provide to the franchisee

2. Franchise agreements are designed to protect the interests of both the franchisor and the franchisee.

For example, the franchisor will want to ensure that the franchisee is operating their business in a way that is consistent with the franchisor’s brand and business model.

On the other hand, the franchisee will want to ensure that they are receiving the support and resources they need to succeed in their business.

3. Franchise agreements are generally non-negotiable.

Franchisors have developed their business models over many years and have a vested interest in protecting their brand and business model.

As a result, they typically have a standard franchise agreement that they require all franchisees to sign.

However, it is possible to negotiate certain terms of the agreement, such as the length of the term or the fees that the franchisee will pay.

4. Franchise agreements typically have a term of 5 to 10 years, with the option to renew for additional terms.

This gives the franchisee the opportunity to build their business over a period of time, while also allowing the franchisor to maintain control over their brand and business model.

5. Franchise agreements can be terminated by either party under certain circumstances.

For example, if the franchisee breaches the terms of the agreement, the franchisor may have the right to terminate the agreement.

Similarly, if the franchisor breaches the terms of the agreement, the franchisee may have the right to terminate the agreement.

IS FRANCHISING RIGHT FOR YOU? Grab Your FREE Franchise Buyer’s Guide!

The Importance of Franchise Agreements

Franchise agreements play a critical role in the franchising relationship.

They help to ensure that both the franchisor and the franchisee are clear about their respective obligations and responsibilities, and they provide a framework for the ongoing relationship between the two parties.

If you are considering entering into a franchise agreement, it is important to carefully review the terms of the agreement and to seek the advice of a qualified attorney to ensure that your interests are protected.

In addition to an attorney, consider seeking the help of an experienced franchise consultant who can make the entire franchise process easier.

Franchise Matchmakers is a team of franchising professionals dedicated to helping people explore business ownership as a career path. 

Contact us at to find out more about franchising options that may suit you.